Das Dorf der Alpen

This hand-lettered logo was created for the direct marketer farmer’s market that takes place weekly in front of the indoor market in Innsbruck.

The idea was to have the words look handmade, or “direct”, and also to include the rural aspect. The word “Alpen” (alps) was created with a brush pen and imitates the peaks of the Alps. The other central word, “Dorf” (village) takes up the styles of scripts used on signs in the Alpine region.